Indigenous Cultures Institute
ICI had not made a full transition to digital before Iron Roots. We earned this nonprofit a $10k/month Google ad grant, created their Instagram channel, & launched multiple super-targeted ads through Facebook & Instagram. Our content resonated with the audience in powerful ways, creating brand evangelists that shared posts thousands of times reaching nearly 195k people. And the event was magical.
Growth in Facebook fans
Engagement on Instagram
Increase in website visits
Increase in festival revenue over prior year