Indigenous Cultures Institute

ICI had not made a full transition to digital before Iron Roots. We earned this nonprofit a $10k/month Google ad grant, created their Instagram channel, & launched multiple super-targeted ads through Facebook & Instagram. Our content resonated with the audience in powerful ways, creating brand evangelists that shared posts thousands of times reaching nearly 195k people. And the event was magical.

 

The Results

39%

Growth in Facebook fans

12.2%

Engagement on Instagram

182%

Increase in website visits

196%

Increase in festival revenue over prior year

Working with Iron Roots was an extraordinary experience. They opened doors to the digital world that we didn't know existed, producing results beyond our expectations.

Mariah Rocha - Executive Director, Indigenous Cultures Institute