Marakesh - Handcrafted Mediterranean
This once hole-in-the-wall has been Austin's go-to Mediterranean spot. At a time of plateaued sales, we set out to remind the city what made Marakesh such a gem.
After we dug in, we noticed a consistency in the menu items. Handcrafting. This led to the creation of the Handcrafted Mediterranean campaign. We took it to social, garnishing hundreds of thousands of impressions, adding a third to in-store foot traffic.
A series of canvas ads, short films, & Instagram Influencers was quite the recipe for success.
Increase in Facebook engagement with creative content
Growth in Instagram followers with paid ads + influencers
Increase in monthly website visits
Rise in catering sales
We celebrated Cinco de Mayo, Mediterranean style.
We created this DIY during a time they were massively trending, maintaining relevance during a Hispanic holiday.