PAWS For Life

The goal with every nonprofit organization; raise more money. We helped PAWS do just that by building The PAWS Membership program allowing the residents of Pueblo, CO to save money at their favorite local spots.

Our objective was to create a self-operating fundraising system that provided value to all three parties. PAWS sold memberships to the Pueblo community who were seeking deals at their favorite restaurants and stores growing sales for the PAWS Partners. It's a win win win.

We on-boarded 30 "PAWS Partners" offering a variety of deals on things like tacos & ice cream with our ads reaching 28,500 residents in the greater Pueblo area raising thousands of dollars.

In addition, Iron Roots earned PAWS a $10,000/month Google Adwords grant for nonprofits that helped skyrocket adoptions.


The Results


Increase in Facebook fans


Click through rate with Facebook Carousel Ads


Increase in monthly website visits


Click through rate with Google Adwords

2x number of animals saved

Iron Roots helped us create a power and truly amazing membership program. We never thought a digital partner would care so much about the success of PAWS. Our story was told in a way we never thought was possible.


Denise Tucci — Director of Digital Media, PAWS for Life