PAWS For Life
The goal with every nonprofit organization; raise more money. We helped PAWS do just that by building The PAWS Membership program allowing the residents of Pueblo, CO to save money at their favorite local spots.
Our objective was to create a self-operating fundraising system that provided value to all three parties. PAWS sold memberships to the Pueblo community who were seeking deals at their favorite restaurants and stores growing sales for the PAWS Partners. It's a win win win.
We on-boarded 30 "PAWS Partners" offering a variety of deals on things like tacos & ice cream with our ads reaching 28,500 residents in the greater Pueblo area raising thousands of dollars.
In addition, Iron Roots earned PAWS a $10,000/month Google Adwords grant for nonprofits that helped skyrocket adoptions.
Increase in Facebook fans
Click through rate with Facebook Carousel Ads
Increase in monthly website visits
Click through rate with Google Adwords
2x number of animals saved