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From bite-sized influencers to national paid ads, we

REVERSE ENGINEER

successful campaigns that drive measurable business results.

WHAT WE DO

DIGITAL STRATEGY

Nothing begins before listening. We use deep insights to reverse engineer smart strategies outlining the target audience, creative message, and channels that drive real business results.

Account Management

Creative content and good timing. That is the answer to social popularity for brands. We maintain close relationships with the channels most important to social popularity and distribute creative content that is relevant and native to the channel.

Creative & Production

We create every type of content that the digital space allows. Understanding the insights that drive a creative marketing decision is our key to creating relevant content that resonates.

Paid Media

Our targeting strategies are unmatched. We pair insights with handcrafted creative to dominate KPIs.

 

Learn more about paid reach >>

HOW WE DO IT

01.

THE BRAND & ITS ROOTS

It all starts with the brand. Having a deep understanding of its core allows us a strong beginning to a successful campaign. We want to know what the brand is about. What emotions and themes come to mind? What products/services are being sold? And what are the overall brand goals?

02.

STRATEGY & CREATIVE

The most important part of the campaign; it's goals. The digital strategy reverse engineers the campaign success. We identify specific goals, target audience, digital channels, paid strategy, & the creative ideas that give the campaign viral potential.

03.

DELIVERY & OPPORTUNITIES

This is the execution phase. We begin to deliver on the strategies we've outlined, including design & production of content, scheduling of distribution, engaging with target audience, and bringing the entire campaign idea together. We are constantly listening to the market to discover additional areas of opportunity that align with the goals.

04.

MANAGEMENT & REPORTING

Digital channels, social media image, paid ads, & overall campaign  are constantly monitored by our team of experts. We act fast to capitalize on audience engagement and closely analyze the success of paid social ads. We want to make sure every dollar spent yields the highest ROI. We maintain close communication with our partner brands and report insights that reflect areas of success and new opportunities.

And you can watch everything we're doing from your custom Iron Roots Dashboard.