From bite-sized influencers to national paid ads, we
successful campaigns that drive measurable business results.
WHAT WE DO
Nothing begins before listening. We use deep insights to reverse engineer smart strategies outlining the target audience, creative message, and channels that drive real business results.
Creative content and good timing. That is the answer to social popularity for brands. We maintain close relationships with the channels most important to social popularity and distribute creative content that is relevant and native to the channel.
Creative & Production
We create every type of content that the digital space allows. Understanding the insights that drive a creative marketing decision is our key to creating relevant content that resonates.
HOW WE DO IT
THE BRAND & ITS ROOTS
It all starts with the brand. Having a deep understanding of its core allows us a strong beginning to a successful campaign. We want to know what the brand is about. What emotions and themes come to mind? What products/services are being sold? And what are the overall brand goals?
STRATEGY & CREATIVE
The most important part of the campaign; it's goals. The digital strategy reverse engineers the campaign success. We identify specific goals, target audience, digital channels, paid strategy, & the creative ideas that give the campaign viral potential.
DELIVERY & OPPORTUNITIES
This is the execution phase. We begin to deliver on the strategies we've outlined, including design & production of content, scheduling of distribution, engaging with target audience, and bringing the entire campaign idea together. We are constantly listening to the market to discover additional areas of opportunity that align with the goals.
MANAGEMENT & REPORTING
Digital channels, social media image, paid ads, & overall campaign are constantly monitored by our team of experts. We act fast to capitalize on audience engagement and closely analyze the success of paid social ads. We want to make sure every dollar spent yields the highest ROI. We maintain close communication with our partner brands and report insights that reflect areas of success and new opportunities.
And you can watch everything we're doing from your custom Iron Roots Dashboard.